[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.honan.cz\/to-nejlepsi-z-10-vyrocni-konference-copycamp\/#Article","mainEntityOfPage":"https:\/\/www.honan.cz\/to-nejlepsi-z-10-vyrocni-konference-copycamp\/","headline":"To nejlep\u0161\u00ed z 10. v\u00fdro\u010dn\u00ed konference Copycamp","name":"To nejlep\u0161\u00ed z 10. v\u00fdro\u010dn\u00ed konference Copycamp","description":"Copycamp je velmi d\u016fle\u017eit\u00fd pro v\u0161echny milovn\u00edky dob\u0159e napsan\u00fdch reklamn\u00edch text\u016f. Odborn\u00edci se se\u0161li ji\u017e po des\u00e1t\u00e9 a spole\u010dn\u011b mluvili o nejd\u016fle\u017eit\u011bj\u0161\u00edch aspektech nejen dobr\u00fdch … ","datePublished":"2019-11-11","dateModified":"2023-05-15","author":{"@type":"Person","@id":"https:\/\/www.honan.cz\/author\/#Person","name":"","url":"https:\/\/www.honan.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/087c2e57f451bc02fa8017914855d7c40cf6c7d5dc1637b868e007adc26322d1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/087c2e57f451bc02fa8017914855d7c40cf6c7d5dc1637b868e007adc26322d1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"honan.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.honan.cz\/wp-content\/uploads\/img_a361121_w3917_t1574537877.png","url":"https:\/\/www.honan.cz\/wp-content\/uploads\/img_a361121_w3917_t1574537877.png","height":0,"width":0},"url":"https:\/\/www.honan.cz\/to-nejlepsi-z-10-vyrocni-konference-copycamp\/","about":["Web"],"wordCount":474,"articleBody":"Copycamp je velmi d\u016fle\u017eit\u00fd pro v\u0161echny milovn\u00edky dob\u0159e napsan\u00fdch reklamn\u00edch text\u016f. Odborn\u00edci se se\u0161li ji\u017e po des\u00e1t\u00e9 a spole\u010dn\u011b mluvili o nejd\u016fle\u017eit\u011bj\u0161\u00edch aspektech nejen dobr\u00fdch text\u016f, ale tak\u00e9 marketingu obecn\u011b. Konference se uskute\u010dnila v Praze ve \u010dtvrtek 10. \u0159\u00edjna 2019 a tohle jsou nejd\u016fle\u017eit\u011bj\u0161\u00ed post\u0159ehy, kter\u00e9 na n\u00ed zazn\u011bly. \tP\u0159\u00edb\u011bh je st\u00e1le z\u00e1kladem v\u0161ehoP\u0159edn\u00e1\u0161ka Ren\u00e9 Nekudy se cel\u00e1 pochopiteln\u011b to\u010dila kolem p\u0159\u00edb\u011bh\u016f, proto\u017ee to je jeho parketa. Vid\u00ed je toti\u017e \u00fapln\u011b v\u0161ude a je to tak dob\u0159e. Such\u00e1 fakta nikoho neohrom\u00ed, nezaujmou a p\u0159edev\u0161\u00edm si je nikdo nebude pamatovat. Pokud dok\u00e1\u017eete i jednoduch\u00e9 \u00fadaje za\u010dlenit do poutav\u00e9ho p\u0159\u00edb\u011bhu, m\u00e1te vyhr\u00e1no. A m\u016f\u017eete si b\u00fdt jisti, \u017ee to funguje skute\u010dn\u011b dob\u0159e. B\u011bhem sv\u00e9 \u0159e\u010di nezapomn\u011bl ani na praktick\u00fd p\u0159\u00edklad z houba\u0159sk\u00e9 sez\u00f3ny. \u010cten\u00e1\u0159\u016fm m\u016f\u017eete stroze sd\u011blit, \u017ee v leto\u0161n\u00edm roce vyrostlo o 40 procent v\u00edce hub ne\u017e loni. Mnoho lid\u00ed si to ale nezapamatuje. Mnohem lep\u0161\u00ed je napsat, \u017ee houba\u0159i vst\u00e1vaj\u00ed ji\u017e brzy r\u00e1no, aby na\u0161li co nejv\u00edc h\u0159ib\u016f te\u010f, kdy\u017e jich roste o 40 procent v\u00edce ne\u017e loni a t\u00edm p\u00e1dem dom\u016f lehce p\u0159inesou pln\u00e9 ko\u0161\u00edky. \tTipy p\u0159edn\u00ed \u010desk\u00e9 spole\u010dnostiAgenturu H1 zn\u00e1 v oblasti \u010desk\u00e9ho online marketingu snad ka\u017ed\u00fd. Lucie Hrdinov\u00e1 a Martina Tomkov\u00e1 vystoupily i na t\u00e9to akci a soust\u0159edily se p\u0159edev\u0161\u00edm na dv\u011b oblasti, kter\u00e9 jsou pro n\u011b moment\u00e1ln\u011b nejd\u016fle\u017eit\u011bj\u0161\u00ed, a to:\t\tanchor texty,\t\ttzv. “newsjacking“. Prvn\u00ed zm\u00edn\u011bn\u00e9 se t\u00fdk\u00e1 faktu, \u017ee jako kreativci byste si na nich m\u011bli d\u00e1t z\u00e1le\u017eet. Kdy\u017e m\u00edsto tla\u010d\u00edtka “klikn\u011bte ZDE“ nap\u00ed\u0161ete “chci si ud\u011blat radost“, m\u016f\u017eete posunout sv\u016fj web i o n\u011bkolik des\u00edtek m\u00edst nahoru ve vyhled\u00e1v\u00e1n\u00ed. Sta\u010d\u00ed, kdy\u017e se nad t\u00edm zamysl\u00edte a nebudete tak tuctov\u00ed. Druh\u00fd bod se t\u00fdkal vyu\u017eit\u00ed moment\u00e1ln\u00edch aktualit k zaujet\u00ed v\u011bt\u0161\u00edho po\u010dtu u\u017eivatel\u016f. Kdy\u017e do sv\u00fdch text\u016f zapoj\u00edte aktuality typu drah\u00e9 m\u00e1slo, ho\u0159\u00edc\u00ed pralesy apod., zvednete n\u00e1v\u0161t\u011bvnost a\u017e o stovky procent. Nezapom\u00ednejte se proto d\u00edvat na to, co se d\u011bje u n\u00e1s i ve sv\u011bt\u011b a vyu\u017eijte to ve sv\u016fj prosp\u011bch. Ka\u017ed\u00fd p\u0159ece hled\u00e1 aktu\u00e1ln\u00ed informace o tom, co se pr\u00e1v\u011b d\u011bje.                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"To nejlep\u0161\u00ed z 10. v\u00fdro\u010dn\u00ed konference Copycamp","item":"https:\/\/www.honan.cz\/to-nejlepsi-z-10-vyrocni-konference-copycamp\/#breadcrumbitem"}]}]